To avoid any upcoming confusions, beer coaching is not about coaching people to drink beer. It’s more coaching a larger organization by putting a crate of beer in the middle in the evening, and have chats with people. I didn’t invent this one. A few weeks ago, a colleague, Christian Dähn told me that he was bringing a crate of beer to a client to have an opportunity to talk to some folks, and reach a deeper relationship with the ones attending.

I wasn’t convinced.

Up until a colleague, Anna Lorenz, convinced me to try that out at a client we are both working right now. She actually had to push me. Here is what I think now about it.